The Dress Shop

AVENTURINE DRESS

• Fabric: Mid-weight, non-stretch poplin
• Round neck and short puff sleeves
• Scalloped trim
• Button placket
• Self-tie belt at waist
• Tiered skirt
• Floral print
• On-seam side pockets

Full of Flowers Blue Midi Dress

• 100% Certified Organic Cotton: it has proven a lower environmental impact than conventional cotton, as it reduces water usage, greenhouse gas emissions, and the amount of chemicals used.
• Easy fit
• Sweetheart neckline
• Straps with tassels
• Tiered skirt
• Invisible zipper at center back

Elsa Tu Dress in Blue

 This beautiful summer dress comes in two colors and gives off a casual and spontaneous feel this season, especially when decorated with an original and fresh paisley print. This bohemian piece is sure to bring movement. The golden buttons on the front accentuate its beauty and the accompanying belt marks your waist to sublimate a spectacular look.

This dress is one size fits all 

Faron Dress in Malibu Magenta

Mangos Maccaw Maxi Dress

• Easy fit
• Sweetheart neckline
• Center front button placket
• Ruffled straps
• Asymmetric hem
• Invisible zipper at center back

Boyfriend Maxi Dress in Hot Pink

We made our classic Boyfriend Shirt made into a Maxi for ultimate versatility. This single-pocket button down can be easily dressed up or down to fit your day, no matter what you have planned.

Made in the USA. 

Size Chart 

Size 1 = XS Size 0-2

Size 2 = S Size 4-6

Size 3 = M Size 8-10

Size4 = L  Size 10-12

The Smocked Dress in Navy

It's been said that everyone looks their best in our Smocked Dress, so it's no wonder this piece is a best seller. With a smocked waist and deep V neckline, this is one of our most flattering dresses.

*Tends to run small so we recommend ordering one size up from your usual*

Made in the USA.

Fabric Care

Our super soft Cotton Gauze is 100% Cotton.

Ariadne Gown in Jade

As featured in Look 37 of our Spring/Summer '23 Runway Show, the Ariadne Gown presents a new take on a classic Ulla Johnson fabrication. Our signature printed cotton poplin is carefully arranged in a multitude of asymmetrical tiered ruffles that shift beautifully with movement, revealing the trailing lotus pattern on a vibrant light blue. It is finished with a hidden side-seam zipper closure.

Composition: 100% Cotton

Olina Dress in Black Current 

The Olina Dress is a classic Ulla Johnson silhouette, defined by cloud-like puff sleeves and its split open neckline. This midi-length dress features a purple-hued floral motif print and a tiered skirt. Finished with a drawstring waist and side-seam pockets, this wear-everywhere frock is comfortably unlined.

Composition: 100% Cotton 

Kiri Dress in Orange Blossom

The Kiri Dress is our seasonal poplin mini, made from our classic black cotton poplin. This wear-everywhere dress has a ruched bodice, deep V-neckline, and exaggerated ruffle sleeves. It is finished with a fixed waist and side-seam zip closure.

Composition: 100% Cotton

Kiri Dress in Black Current

The Kiri Dress is our seasonal poplin mini, made from our classic black cotton poplin. This wear-everywhere dress has a ruched bodice, deep V-neckline, and exaggerated ruffle sleeves. It is finished with a fixed waist and side-seam zip closure.

Composition: 100% Cotton

Dellia Dress

As featured in Look 23 of our Spring/Summer '23 Runway Show, the Delila Dress is made from our signature cotton poplin and printed in our trailing lotus design with hints of tangerine, cerulean, and black against a cream background. This dramatic silhouette features exaggerated flutter sleeves that are balanced by a deep V-neckline and nipped-in waist. The midi-skirt is adorned with tiers of gathered ruffles.

Composition: 100% Cotton

Please note this dress runs narrow in the waist.

Estella Kimono

Refresh your wardrobe this summer with this beautiful kimono with bohemian details. It features detailed embroidery and 3/4 sleeves. Perfect for wearing over your bikini when you're walking on the beach. You'll definitely stand out from the crowd in this stunning piece. And what's even better: it's available in 4 different colors.

This kimono is one size fits all 

The Rachel Kaftan

Introducing one of our newest kaftan this season - the best partner for your swimming costume this summer! Not only does the off-white and gold embroidery on the neckline brighten up your face, but the ruffles on your side will definitely enhance your silhouette. Layer yourself up at the beach with our kaftan while you are sunbathing, or when you want to go grab a coffee near yours, it is absolutely versatile!

This dress is one size fits all 

The West Dress

Turn heads this summer season with this stunning dress from our collection. Featuring a V-neckline and thin straps, this dress is covered in gold tones for a stunning effect. Ideal in length, it features frills for an eye-catching style, and is a must-have this summer. Don't forget to pair it with sandals and a pair of our earrings!

This dress is one size fits all 

Aviva Dress in Aqua Floral

The Aviva Dress is cut in our aqua floral block print and boasts a dramatic ruffled neckline. The tight- fitted smocked body ends in a flouncy ruffled bottom. Fully lined. 

AUDREY MAXI DRESS

Model is wearing a size small and is 5'8"

The Isadora Dress 

The Isadora mini dress has a sweetheart neckline and a fitted waist, with smocking features at the back for a smooth fit. Special details complement the pouf skirt and petticoat look, adding to the hand-crafted look.

• Adjustable straps
• Structured bodice
• Localized print

Our model is wearing a size Small.

Fairy Long Dress

The Fairy Maxi Dress features a center front tie and layers of our romantic prints in its dramatic tiered skirt to add movement. This dress features a v-neckline and an open back that add to the romantic styling that creates a feminine look.

• Best Seller
• Back strap detail
• Localized print

Our model is wearing a size Small.

Olina Dress in Jade

Ulla Johnson "Olina" dress cinched by an elasticated tie
waist
Split neckline
Short puff sleeves; elasticized cuffs
Side slip pockets
Tiered full skirt
A-line silhouette.

Pheobe Dress in Coral

Ulla Johnson's Phoebe midi-dress features a gathered cut-out bodice with halter straps. A full A-line skirt with side on-seam pockets completes this printed cotton style.

• V-neck
• Halter straps
• Spaghetti straps
• Cut-out bodice
• Side on-seam pockets
• Concealed back-zip closure
• 100% cotton
• Machine wash
• Imported

SIZE & FIT

• About 50" from shoulder to hem
• Model measurements: 5'10" tall
• Model is wearing a US size 4

Pheobe Dress in White

Ulla Johnson's Phoebe midi-dress features a gathered cut-out bodice with halter straps. A full A-line skirt with side on-seam pockets completes this printed cotton style.

• V-neck
• Halter straps
• Spaghetti straps
• Cut-out bodice
• Side on-seam pockets
• Concealed back-zip closure
• 100% cotton
• Machine wash
• Imported

SIZE & FIT

• About 50" from shoulder to hem
• Model measurements: 5'10" tall
• Model is wearing a US size 4

Olina Dress in Coral

Ulla Johnson "Olina" dress cinched by an elasticated tie
waist
Split neckline
Short puff sleeves; elasticized cuffs
Side slip pockets
Tiered full skirt
A-line silhouette.

Remi Dress in Egret

The Remi Dress is made from our signature cotton shadow stripe in a soft red color palette. It's defined by cloud-like puff sleeves that frame the bodice and contrasting cascading ruffles that trim the hem. This midi-length frock features an elastic waistband, removable sash and side-seam pockets. Length: 49 inches.

Portia Dress in Egret

The Portia Dress is cut in our signature cotton shadow stripe, printed in our batik-inspired artwork depicting large scale florals and birds against a cream-hued background. This peasant-style frock has full billowing sleeves, cascading ruffles adorning the skirt, and a deep V-neckline. Finished with a fixed waist and a side-seam zipper closure. Length: 49 1/2 inches.

Composition: 100% Cotton

Marni Dress in Egret

Elaborately tiered and patterned, this Ulla Johnson dress is another covetable pick from one of our favorite labels for contemporary romance.

• Fabric: Lightweight non-stretch weave
• V neckline and short ruffle sleeves
• Tiered ruffle skirt
• Covered elastic waist with drawstring

Meera Dress in Cardinal

The Meera Dress comes in our signature shadow stripe cotton, printed in a blown-out artwork depicting large scale florals and birds against a cream-hued batik background. This printed dress plays with volume, balancing a ruched bodice with deep V-neckline. Highlights include a maxi-length skirt adorned with cascading ruffles and self-fabric shoulder straps that crisscross at the back and bow at each shoulder. Finished with a back zipper closure.

Pheobe Dress in Jade

Ulla Johnson's Phoebe midi-dress features a gathered cut-out bodice with halter straps. A full A-line skirt with side on-seam pockets completes this printed cotton style.

• V-neck
• Halter straps
• Spaghetti straps
• Cut-out bodice
• Side on-seam pockets
• Concealed back-zip closure
• 100% cotton
• Machine wash
• Imported

SIZE & FIT

• About 50" from shoulder to hem
• Model measurements: 5'10" tall
• Model is wearing a US size 4

Hallie White Purple Floral Dress

Hallie Pink Floral Dress

Destiny Halter Dress

Peonia Romper

features a ruffle trims neckline and a crossback spaghetti straps. Woven.

model is wearing size small

Ora Dress in White

• Fabric: Lightweight, non-stretch weave
• Eyelet and lace trim
• V neckline and flutter short sleeves
• Pullover design, no closure
• Shell: 100% cotton

Morada Lace Midi Dress

Farm Rio's Morada Boa dress spotlights an intricate mixed guipure lace design and a beaded tassel drawstring waist. This midi-length piece is finished with a single-tiered skirt and knotted cuffs.

• V-neck
• Three-quarter-length sleeves
• Drawstring waist
• Single-tiered skirt
• Pulls on

HESSONITE DRESS

• Fabric: Mid-weight, non-stretch poplin
• Floral print and rickrack trim
• V neck and single hook-and-eye closure at front
• Short puff sleeves
• Tiered skirt
• Hook-and-eye keyhole at side
• On-seam side pockets

Cassia Kaftan

Incredibly light and fluid, this gorgeous kaftan features a colorful print and a sequined V-neckline for a bohemian touch. Brighten up your vacation outfit with this lightweight, summery piece. It is an ideal choice for walks on the beach or by the pool. Available in two colors.

This kaftan is one size

The Icy Dress in Georgette Pink

It has short ruffled sleeves and an easy to put on adjustable matching belt. It features button detailing down the front to a front slit and a ruffled hemline so you can move with ease with every step. Pair it with flat sandals for those romantic walks on the beach or dress it up for an evening with your girlfriends.

This dress is one size

The Icy Dress in Georgette Blue

It has short ruffled sleeves and an easy to put on adjustable matching belt. It features button detailing down the front to a front slit and a ruffled hemline so you can move with ease with every step. Pair it with flat sandals for those romantic walks on the beach or dress it up for an evening with your girlfriends.

This dress is one size